Trofi CRM Features Needs

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1.1

Comprehensive Customer Profiles

Store customer names, phone numbers, email addresses, home/office addresses, preferred dining times, favorite dishes, dietary restrictions, allergies, and special occasions (birthdays, anniversaries)

Impact: Enables personalized service, better customer recognition, and targeted marketing

1.2

Customer Contact History & Interaction Timeline

Chronological record of phone calls, orders, visits, complaints, feedback, and special requests with timestamps and staff member notes

Impact: Helps staff understand customer preferences and history, improves service quality, identifies patterns

1.3

Customer Segmentation by Behavior & Preferences

Group customers by: frequent diners, occasional visitors, high spenders, budget-conscious, family groups, corporate clients, delivery-only customers, dine-in only, etc.

Impact: Enables targeted promotions, personalized offers, and better resource allocation

1.4

Dietary Preferences & Restrictions Tracking

Record vegetarian, vegan, gluten-free, halal, kosher, nut allergies, spice preferences, and other dietary information

Impact: Ensures customer safety, improves order accuracy, enables personalized menu recommendations

1.5

Special Occasions & Milestone Tracking

Automatically identify upcoming birthdays and anniversaries, trigger special offers or complimentary items

Impact: Increases customer loyalty, improves customer experience, drives repeat visits

1.6

Duplicate Customer Detection & Merging

Machine learning-based system to prevent duplicate entries (same person with multiple phone numbers, emails, etc.)

Impact: Ensures accurate customer data, prevents fragmented customer views

1.7

Customer Lifetime Value (CLV) Calculation

Automatic calculation of total spend, average order value, visit frequency, and predicted lifetime value

Impact: Identifies high-value customers, enables VIP programs, guides marketing spend

1.8

Customer Data Import from Multiple Sources

Bulk import from CSV, Excel, or direct integration with existing systems

Impact: Consolidates customer data from all channels into single view

2.1

Unified Order Management Across All Channels

Centralized order tracking for restaurant orders, delivery app orders (Hungerstation, Talabat, Jahez), online orders, and phone orders

Impact: Eliminates manual order entry, reduces errors, improves fulfillment speed

2.2

Real-time Order Status Tracking

Real-time status updates (received, preparing, ready, out for delivery, delivered) visible to customers and staff

Impact: Improves customer experience, reduces customer inquiries, enables proactive communication

2.3

Delivery Platform Integration (Hungerstation, Jahez, Talabat, etc.)

Real-time order sync from Hungerstation, Talabat, Jahez, KETA, and other delivery platforms

Impact: Eliminates manual order entry, reduces errors, provides unified order view

2.4

POS System Integration

Automatic sync of sales data, inventory, customer information, and transaction details

Impact: Eliminates manual data entry, improves data accuracy, enables real-time reporting

2.5

Order History & Repeat Order Tracking

Store all previous orders with items, quantities, prices, and special instructions for easy reordering

Impact: Improves customer convenience, increases order frequency, speeds up ordering process

2.6

Special Instructions & Customization Management

Store customer preferences for modifications, extra items, no onions, extra sauce, etc.

Impact: Ensures order accuracy, improves customer satisfaction, reduces complaints

2.7

Order Cancellation & Refund Management

Track cancellation reasons, process refunds, manage customer disputes

Impact: Improves customer satisfaction, reduces disputes, provides insights into cancellation patterns

2.8

Bulk Order & Corporate Catering Management

Track large orders with special pricing, delivery requirements, and customization needs

Impact: Enables corporate catering business, improves large order management

3.1

Points-based Loyalty Program

Customers earn points on purchases, redeem for discounts or free items

Impact: Increases customer retention, drives repeat visits, increases customer lifetime value

3.2

Tiered Loyalty Program

Different benefits and rewards based on customer spending level

Impact: Encourages higher spending, creates exclusive benefits for top customers

3.3

Referral Program Management

Customers earn rewards for referring friends, track referrals and rewards

Impact: Drives new customer acquisition, leverages existing customers for growth

3.4

Birthday & Anniversary Rewards

Automatic discounts, free items, or special offers on special dates

Impact: Increases customer loyalty, drives visits on special occasions

3.5

Churn Prediction & Win-back Campaigns

Predictive analytics to identify inactive customers, automated re-engagement campaigns

Impact: Reduces customer churn, recovers lost customers

3.6

VIP Customer Management

Special handling, dedicated support, exclusive offers, priority reservations

Impact: Improves customer experience for top customers, increases loyalty

3.7

Reward Redemption Tracking

Monitor points balance, redemption history, and expiration dates

Impact: Enables accurate reward tracking, prevents disputes

3.8

Mobile Loyalty Card

Customers access loyalty card on phone, earn and redeem points digitally

Impact: Improves convenience, increases loyalty program adoption

4.1

Email Marketing Automation

Segment customers, send targeted emails based on behavior, track open rates and clicks

Impact: Increases customer engagement, drives repeat visits, improves marketing ROI

4.2

SMS Marketing Campaigns

Promotional messages, order updates, special offers via SMS

Impact: High engagement channel, improves order updates, drives immediate action

4.3

Push Notifications (Mobile App)

Promotional offers, order updates, new menu items, special events

Impact: High engagement, drives app usage, increases customer interaction

4.4

Promotional Campaign Management

Define promotions (discounts, BOGO, free items), set dates, track redemption

Impact: Drives sales, increases customer acquisition, improves customer retention

4.5

Discount & Coupon Management

Generate coupon codes, set expiration dates, track redemption, prevent abuse

Impact: Drives sales, tracks promotion effectiveness, prevents fraud

4.6

Targeted Offers Based on Customer Behavior

Recommend items customer previously ordered, offer discounts on favorite items

Impact: Improves conversion, increases order value, improves customer experience

4.7

Social Media Integration

Post to social media, track engagement, respond to comments

Impact: Improves brand visibility, increases customer engagement

4.8

Review & Rating Management

Request reviews, monitor ratings on Google, Talabat, Talabat, respond to reviews

Impact: Improves online reputation, drives new customer acquisition

4.9

Event & Special Promotion Scheduling

Happy hour, themed nights, seasonal promotions, special menus

Impact: Drives traffic during off-peak times, increases customer engagement

4.10

Marketing Campaign Analytics & ROI Tracking

Measure campaign effectiveness, track customer acquisition cost, calculate ROI

Impact: Improves marketing efficiency, guides budget allocation

5.1

Feedback Collection System

Post-visit surveys, in-app feedback, QR code surveys, email surveys

Impact: Gathers customer insights, identifies improvement areas

5.2

Complaint & Issue Tracking

Log complaints, assign to staff, track resolution status

Impact: Improves customer satisfaction, enables quick issue resolution

5.3

Customer Satisfaction (CSAT) Surveys

Post-order surveys measuring satisfaction with food, service, delivery

Impact: Measures customer satisfaction, identifies problem areas

5.4

Net Promoter Score (NPS) Tracking

Automated NPS surveys, tracking over time, identifying promoters and detractors

Impact: Measures customer loyalty, identifies at-risk customers

5.5

Complaint Resolution Workflow

Route complaints to appropriate staff, track resolution, follow-up with customer

Impact: Ensures complaints are addressed, improves customer satisfaction

5.6

Refund & Compensation Management

Track refund requests, approve/deny, process payments

Impact: Improves customer satisfaction, reduces disputes

5.7

Feedback Analytics & Insights

Sentiment analysis, topic extraction, identify common complaints

Impact: Identifies improvement opportunities, guides operational changes

6.1

Sales Analytics & Reporting

Daily/weekly/monthly sales reports, sales by item, sales trends

Impact: Enables data-driven decisions, identifies sales trends

6.2

Revenue Tracking by Location

Compare performance across locations, identify top performers

Impact: Enables location-level performance management

6.3

Customer Acquisition Cost (CAC) Tracking

Track marketing spend, new customer acquisition, calculate CAC

Impact: Improves marketing efficiency, guides budget allocation

6.4

Customer Lifetime Value (CLV) Analysis

Predict customer lifetime value, identify high-value customers

Impact: Guides customer retention strategy, improves marketing ROI

6.5

Custom Dashboard & KPI Tracking

Real-time dashboards showing sales, orders, customers, revenue

Impact: Enables quick performance monitoring, supports decision-making

6.6

Predictive Analytics & Forecasting

Revenue forecasting, demand forecasting, trend analysis

Impact: Improves planning, enables proactive management

7.1

POS System Integration

Real-time sync of sales, inventory, customer data

Impact: Eliminates manual data entry, improves data accuracy

7.2

Delivery Platform Integration (Hungerstation, Jahez, Talabat, etc.)

Real-time order sync, automatic customer creation, unified order view

Impact: Eliminates manual order entry, reduces errors

7.3

Online Ordering Platform Integration

Sync orders from website, Talabat, Jahez, etc.

Impact: Unified order management, improved customer experience

7.4

Payment Gateway Integration

Credit card, debit card, digital wallet processing

Impact: Enables online payments, improves customer convenience

7.5

Email Integration

Automatic email logging, contact sync, email marketing

Impact: Improves communication, enables email marketing

7.6

SMS Gateway Integration

Send SMS notifications, reminders, and marketing messages

Impact: Enables SMS marketing, improves customer communication

7.7

Google Maps & Location Services

Store locator, delivery area mapping, distance calculations

Impact: Improves customer experience, enables location-based marketing

7.8

API for Custom Integrations

RESTful API for building custom integrations

Impact: Enables integration with any system, provides flexibility

8.1

Mobile App for Customers

Browse menu, place orders, track delivery, manage loyalty, make reservations

Impact: Improves customer convenience, increases order frequency

8.2

Delivery Tracking for Customers

GPS tracking of delivery driver, estimated arrival time

Impact: Improves customer experience, reduces delivery inquiries

8.3

Online Ordering Website

Menu browsing, order placement, payment, order tracking

Impact: Improves customer convenience, increases online orders

8.4

Personalized Recommendations

Recommend items based on customer history and preferences

Impact: Increases order value, improves customer experience

9.1

Centralized Management Dashboard

View performance across all locations, compare metrics

Impact: Enables efficient multi-location management

9.2

Location-specific Customization

Different menus, prices, promotions, hours by location

Impact: Supports location-specific operations

9.3

Consolidated Financial Reporting

Consolidated reports, location-level breakdowns, comparisons

Impact: Enables efficient financial management

10.1

Artificial Intelligence & Machine Learning

Demand forecasting, customer churn prediction, menu optimization

Impact: Improves decision-making, identifies opportunities

10.2

Chatbot for Customer Service

Answer FAQs, take orders, provide support 24/7

Impact: Improves customer service, reduces staff workload

10.3

Voice Ordering

Customers order via voice commands on mobile app

Impact: Improves convenience, increases order frequency

10.4

Augmented Reality (AR) Menu

Customers see 3D visualizations of dishes before ordering

Impact: Improves customer experience, increases order value

10.5

Customer Behavior Analytics

Identify ordering patterns, peak times, customer preferences

Impact: Improves operations, enables targeted marketing

10.6

Sentiment Analysis of Reviews

Identify positive/negative sentiment, extract key themes

Impact: Identifies improvement areas, monitors brand perception